Google gives every advertiser access to the same auction, and it will happily spend a contractor's entire budget on searches that were never going to produce a job. We audit accounts regularly, and the same problems come up nearly every time: broad match keywords pulling in searches for DIY instructions and job applications, campaigns targeting a radius that includes markets the business will never drive to, and conversion tracking that was either never installed or silently broke months ago and has been reporting fiction ever since.

That last one matters more than everything else combined, because an account with broken tracking isn't just underperforming — it's making every decision from that point on based on numbers that aren't real.

So we build the strategy around your business rather than around a keyword list. We start with your economics — job values, close rate, service radius, crew capacity — because a $400 drain clearing and a $60,000 pool build justify completely different bids and completely different patience for a slow lead. Then we structure campaigns by intent, separating emergency searches from research searches from price shoppers, since each needs its own budget, message, and landing experience.

Tracking gets verified before spend scales, so every lead traces back to a campaign and every campaign gets judged on cost per booked job. And because Google leads convert on a phone call more often than a form, we make sure the calls get tracked, the forms get answered within minutes automatically, and no opportunity dies waiting for someone to come off a roof.